Amy Collins

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YES, LIBRARIES: THE NEW FRONTIER IN THE OLD WORLD

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Libraries in the US are growing their traffic and budgets each year. After decades of declining traffic and use, Libraries have roared back into vogue for avid readers. Avid reader households visit libraries AND buy an average of 9 books a month. Don’t you want to get your book in front of the over 13,000 public librarians in the US and thousands more overseas? This session will walk you through the exact steps.

You will learn:

  • Where to register your book for maximum sales potential
  • Exactly what Librarians are looking for
  • Why libraries are the best place to make money in publishing
  • HOW to get a librarian to buy your book

AMAZON MARKETING AND OPTIMIZATION: REAL LIFE CASE STUDIES AND HOW TO WORK WITH AMAZON ON A BUDGET

Amazon now offers an array of marketing options. Expensive, not-so-expensive, and free. Which ones work? Which ones don’t? Amy Collins has spent the last year trying EVERY option available on Amazon. She has spent her money and tested each and every marketing idea out there and is going to share her experiences and results. New review and display options are now available to authors and small presses. Do you know what they are and how to use them to increase your sales?

You will learn:

  • >What works for fiction and what works better for non-fiction
  • The newest “rules” for getting reviews
  • How to optimize your searchability on Amazon
  • How to increase your sales using time instead of money

Amy Collins started her career in the book industry as the book buyer for Village Green Books in Upstate, New York. In 1996, she “hopped the desk” and thoroughly enjoyed working as a National Account Rep for Prima Publishing. In 2001, Amy was named Director of Sales at Adams Media in Boston and quickly rose to the Special Sales Director for parent company, F+W Media. Over the years, Amy has sold to Barnes & Noble, Target, Costco, Borders, Wal-Mart, and all the major chains as well as helped launch several private label publishing programs for bookstore chains and stores such as PetSmart and CVS. In February 2006, Amy started a private book marketing firm which quickly turned into the fastest-growing book distribution company in North America, New Shelves Distribution, where she now offers her sales experience to small publishers and self-published authors. She can be reached atamy@newshelves.com.

COMPANY:New Shelves Distribution

SHORT BIO:Amy Collins, owner of New Shelves Distribution, a private book marketing firm, has turned into the fastest-growing book distribution company in North America.

WEBSITE:newshelves.com/

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