THE BUCK STARTS HERE: HOW TO SELL MORE BOOKS TO NON-BOOKSTORE BUYERS
The term “Special Sales” is unclear to some people. Brian’s presentation will clarify the massive opportunity you have in selling books to non-bookstore buyers. Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably, in large quantities and on a non-returnable basis. These include buyers for discount stores, warehouse clubs, corporations, associations, schools, the military and many more. Are you getting your share of these sales? In this presentation you will discover how to find new markets for existing titles, locate new users for your existing information, find how to re-purpose your basic information and increase your sales and profits.
Brian Jud is the Executive Director of the Association of Publishers for Special Sales. He is a book-marketing consultant, and the author of books about selling books to non-bookstore buyers including How to Make Real Money Selling Books and Beyond the Bookstore. He also wrote five books on career transition that are distributed internationally. Brian was the host of the television series The Book Authority. And he sells others’ books on a non-returnable, commission basis to non-bookstore buyers. Contact Brian at (860) 675-1344;firstname.lastname@example.org orwww.premiumbookcompany.comtwitter.com/bookmarketing
COMPANY:The Association of Publishers for Special Sales
SHORT BIO:Brian Jud is the Executive Director of the Association of Publishers for Special Sales.