Carolyn Howard-Johnson

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Who says you have to spend big bucks marketing your books? Finding the free spots that want your book, identifying the ones that are the ideal to pitch to, getting listeners, readers, viewers salivating over you and your book. You don’t have to spend loads of bucks … what you have to do be is awesome smart. Get ready to roll ahead with your daring marketing.

Did you know it’s never too late–or too early–to promote your book? Getting reviews are the secret. And your media kit and query letter are essential planning tools to kick that review-getting putsch into high gear. Your kit serves as a planning tool early on, a convincing tool for getting the (free) publicity once your book is published, and an ongoing record of your successes as you move up to bestseller lists. An EXTRA BONUS: After reading Carolyn’s The Frugal Editor (, bring it and a copy of the query letter you wrote using the instructions in it with you and Carolyn will give you three quick, magical ways you can improve it after the seminar–free. [You must have attended the class to take advantage of this offer.]

Carolyn Howard-Johnson is the author of the multi award-winning HowToDoItFrugally series of books for writers. The first edition of The Frugal Book Promoter is USA Book News’ “Best Professional Book” and winner of the coveted Irwin Award. The second edition is also a USA Book News award winner. Her The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success also won a nod from USA Book News and won Readers’ Views Literary Award. Her marketing campaign for that book won the marketing award from Next Generation Indie Book Awards. The third in the series, How to Get Great Book Reviews Frugally and Ethically is schedule for publication in August of 2016.

Carolyn refined marketing skills she learned as a journalist, reporter for the Salt Lake Tribune and publicist in New York with her award-winning fiction and poetry, genres some say are the hardest of all to promote. She speaks on Utah’s culture, tolerance, and book promotion and editing and has appeared on TV and hundreds of radio stations nationwide.

She is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, the Book Publicists of Southern California’s Irwin Award and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of 14 women of “San Gabriel Valley women who make life happen.” She was given her community’s Diamond Award for Achievement in the Arts and has also been an instructor for UCLA Extension’s world-renown Writers’ Program for nearly a decade.

The author loves to travel. She has visited eighty one countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes.

COMPANY:How To Do It Frugally

SHORT BIO:Carolyn Howard-Johnson is the author of the multi award-winning HowToDoItFrugally series of books for writers.

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