Joan Stewart

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How to Position Yourself as the Go-to Expert in Your Niche, Even if You Write Fiction

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Authors write books. But author EXPERTS sell speaking engagements, consulting, group coaching and more. They also garner way more publicity from the media that always want “experts.” Joan will explain that expertise isn’t only about what you know. It’s also about what you do. You will learn:

–24 places where you should be referring to yourself as an expert
–10 ways fiction authors can become experts
–27 things experts do (Just pick 3 and start there.)
–Joan’s best piece of advice on how to continuously build your expertise

Book Hooks: Fun, Timely, Compelling Angles for Publicizing Your Book

When it comes to brainstorming publicity ideas for a book, most authors don’t know where to start. Joan will give you ideas galore and show you how to dive deep into your book where some of the best publicity hooks and angles are buried. You will learn:

–How to steal “book hooks” from things you’re already doing as an author
–How to start by picking the low-hanging publicity fruit
–Examples of hooks that other fiction and nonfiction authors have used to get mountains of publicity
–One of the easiest ways to get major publicity in top-tier media

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