METADATA IS YOUR BRAND
Mobile, digital, social, online shopping — whether we like it or not, the new word-of-mouth involves computers. They translate our recommendations and drive online discoverability of our content. They have their own language – metadata – and it’s much more nuanced than you might think. It defines how authors and books are described and viewed by readers and the publishing marketplace. It’s time to learn this language and make it work for you and your brand.
In this session, we’ll cover:
- metadata trends impacting authors and book sales
- the types of metadata that are important for discoverability
- how to connect the dots for readers with metadata
- best practices and recommendations for metadata as it relates to your author brand
Kathy Meis is the founder and CEO of Bublish, the world’s first complete publishing solution with integrated brand-building, marketing and discoverability features. With more than 25 years of experience in the media and publishing industries, she has served in a wide variety of editorial and management positions at some of the industry’s leading media companies, including CBS and Forbes, Inc. She is a founding partner of PubSmart, a publishing conference in Charleston, South Carolina as well as a professional writer, editor, and ghostwriter. Kathy speaks and blogs regularly on the subject of book promotion, author branding, social marketing, and discoverability. She has been a featured speaker at many conferences, including Book Expo America, Women in Media, GrubSteet, PubSmart, IndieRecon, and Indie Author Fringe.
SHORT BIO:Kathy Meis is the founder and CEO of Bublish, the world’s first complete publishing solution with integrated brand-building, marketing and discoverability features.